Description
Social influence studies in psychology examine the often shocking way in which an individual loses autonomy – the ability of independent thought -and changes their behaviour, thinking, and sometimes even their own identity, in response to environmental influences. Or in some cases, merely as a result of a complete stranger in a uniform, telling them to! From subliminal influences and peer pressure to invisible conformity and directed obedience, this in-depth information will revolutionise your understanding of how powerful subconscious forces shape our behaviour and decision-making processes.
In this module, you will explore the concepts of conformity, obedience, and deindividuation, learn why we conform, understand social loafing, and grasp the profound impact of the bystander effect, all while considering cultural differences in psychological research. For anyone living or working in groups, and to raise personal and professional awareness of how our behaviour can drastically change as a direct result of simply being in the company of others, this module is an excellent eye-opener of social influence. By taking this module, you will significantly increase your understanding of psychological forces and phenomena and greatly improve your own autonomy and decision-making.
In this focused module, you will;
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Explore How Our Behaviour Completely Changes due to the Influence of Others: Understand the profound impact of social pressures on individual actions and decisions, offering insight into how and why we alter our behaviour in group settings
- Study the Differences and Effects of Social Influence and Conformity: Gain valuable knowledge on how social influence drives conformity and the resulting effects on individual behaviour, enhancing your awareness of invisible group dynamics
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- Examine Informational and Normative Social Influence: Learn how these two types of social influence shape our perceptions and actions, providing a clearer understanding of the factors that drive our conformity and decision-making
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- Analyse Psychological Studies & Factors Increasing Conformity: Study key research that reveals what influences our tendency to conform, equipping you with insights into the psychological mechanisms behind group behaviour
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- Investigate Milgram’s Studies on Obedience: Explore the ground-breaking research that uncovered the extent to which people will obey authority figures, even to a point of killing others, offering crucial insights into the nature of obedience and ethical boundaries
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- Understand Deindividuation and Individual Responsibility: Study how losing one’s sense of individuality within a group can impact behaviour and reduce personal accountability, shedding light on the psychological effects of anonymity
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- Examine Social Loafing and The Bystander Effect: Discover how and why individuals may reduce their effort in group settings and the surprising ways people can fail to act in emergencies, enhancing your awareness of these social phenomena
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- Compare Individualism and Collectivism in Cultural Differences: Learn how cultural values influence social behaviour and conformity, providing a broader perspective on how cultural context shapes individual and group dynamics
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- Assess Factors Affecting Conformity and Obedience: Explore the various elements that influence how and why we conform and obey, offering a comprehensive understanding of the psychological forces at play in group interactions
Module Details;
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- Audio Format: Recording of a live seminar, capturing real-time insights and expert commentary (Duration: 50 minutes)
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- Instructor: Taught by Carole Sawo QTS BSc (Hons) MA, professionally qualified lecturer in Psychology & Psychoanalysis ensuring high-quality education
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- Lifelong Learning Resource: With unlimited replay and lifetime access, you can learn at your own pace and revisit the content anytime, making it a valuable resource for continuous learning
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- Career & Personal Advancement: Enhance your personal and professional skills and credentials with expert knowledge
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- Certification: Receive a Continuing Professional Development (CPD) Certificate upon successful completion of the module
Attendee Reviews;
‘I was in the army and could relate to a lot of what I learned on this course’
(Robert – Captain)’
‘Enjoyed all of it. Well put together. Good balance – humour, discussion and theory’
(Helen – Administration Manager)
‘Carole teaches in a lovely way and is always open to answer questions if you are unsure. Amazing topics!’
(Georgia – Mum)
