Description
Would you kill someone, just because a stranger in a uniform told you to? And how much of what you do is really your own choice?
Social influence studies in psychology examine the often shocking way in which an individual loses autonomy, the ability to think independently, and changes their behaviour, thinking, and sometimes even their own identity in response to environmental influences. Or, in some cases, merely as a result of a complete stranger in a uniform telling them to! From subliminal influences and peer pressure to invisible conformity and directed obedience, this in-depth module will revolutionise your understanding of how powerful subconscious forces shape our behaviour and decision-making processes.
In this class, you will explore the concepts of conformity, obedience, and deindividuation, learn why we conform, understand social loafing, and grasp the profound impact of the bystander effect, all while considering cultural differences in psychological research. For anyone living or working in groups, or wanting to raise their personal and professional awareness of how our behaviour can drastically change simply as a result of being in the company of others, this module is an excellent eye-opener into social influence. By taking this module, you will significantly increase your understanding of psychological forces and greatly improve your own autonomy and decision-making.
‘I was in the army and could relate to a lot of what I learned on this course’
(Robert – Captain)
In this class you will;
- Explore How Our Behaviour Completely Changes Due to the Influence of Others: How social pressures alter our actions and decisions
- Study the Differences and Effects of Social Influence and Conformity: Understanding invisible group dynamics
- Examine Informational and Normative Social Influence: How different forms of social influence shape perception, behaviour and decision-making
- Analyse Psychological Studies and Factors Increasing Conformity: Key research into the psychological mechanisms behind group behaviour
- Investigate Milgram’s Studies on Obedience: How far people will obey authority figures, including the ethical boundaries of obedience
- Understand Deindividuation and Individual Responsibility: How losing one’s sense of individuality within a group can affect behaviour and personal accountability
- Examine Social Loafing and the Bystander Effect: Why people may reduce their effort in groups or fail to act in emergencies
- Compare Individualism and Collectivism in Cultural Differences: How cultural values influence social behaviour and conformity
- Assess Factors Affecting Conformity and Obedience: The psychological forces that influence how and why we conform and obey
This class is for you if you;
- Are studying psychology or considering studying it
- Work in, or are interested in, counselling, coaching, teaching, health or social care
- Want to understand how group dynamics, peer pressure and authority influence behaviour
- Want to recognise the psychological forces that can affect your independence and decision-making
- Are curious about human behaviour and how it changes in social situations
Class Details & Format;
- Format: High-quality live class audio recording, capturing real-time insights and expert commentary [Duration: approximately 50-minutes]
- Teacher: Taught by Carole Sawo QTS BSc (Hons) MA, professionally qualified lecturer in Psychology & Psychoanalysis ensuring high-quality education
- CPD: Continual Professional Development: Enhance your personal and professional skills and credentials with expert knowledge
- Access: Lifetime access, so you can return to the material and absorb it at your own pace
Want the complete course?
This is Module 8 of 10 of the Introduction to Psychology course. Get all ten modules for £197 and save £73. [View the complete course here]
Ready to learn about the forces of Social Influence? [Download Now]
What Attendees Are Saying
‘Enjoyed all of it. Well put together. Good balance – humour, discussion and theory’
(Helen – Administration Manager)
‘Carole teaches in a lovely way and is always open to answer questions if you are unsure. Amazing topics!’
(Georgia – Mum)
For general informational and educational purposes only. Terms apply. 18+ years only.
Copyright © Hebe House Ltd. All Rights Reserved.




